Reputation Management

Reputation management is the process of controlling and protecting an organization or its stakeholder's online reputation and credibility at a crisis level to best ensure organizational health.  

A Reputation management campaign involves monitoring and maintaining a positive perception of a brand or individual through various channels, including social media, search engines and news outlets. It involves taking proactive steps to build and maintain a positive brand image, such as creating high-quality content, responding to customer inquiries and engaging with followers.

Reputational risk is the potential loss to financial or social capital and/or market share resulting from damage to a firm's reputation. This is measured in lost revenue, increased operating, capital or regulatory costs, or destruction of shareholder value.

"It takes 20 years to build a reputation and 5 minutes to ruin it. If you think about that, you'll do things differently." "We can't afford to lose reputation - even a shred of reputation" “When a management with a reputation for brilliance tackles a business with a reputation for poor economics, it is the reputation that remains intact.” - Warren Buffet

Crisis management is the process by which an organization deals with a disruptive and unexpected event that threatens to harm the organization or its stakeholders. The study of crisis management originated with large-scale industrial and environmental disasters in the 1980s.

Crisis management is the application of online strategies designed to help an organization deal with a sudden and significant negative event, while maintaining business continuity. Crisis management involves implementing policies and procedures to defend, mitigate and prevent a crisis.

Reviews management is the process of monitoring, managing and/or responding to customer reviews of your business that are posted about you on the Internet. A reviews management campaign involves tracking what customers are saying, flagging inappropriate reviews and helping you generate new reviews from good customers. Reputation management and review management are two distinct approaches to managing online presence.

Reputation protection is the strategy to take predictive and pro-active approaches in order to prevent any future crisis situation from becoming a "crisis". In online forums, this involves creating content where the publisher or company can control what a user sees on social media and on Google. Instead of letting Google decide what appears in Google. This is sometimes called "comment box controls" and involes strategies in reviews management.

Our reputation monitoring APP that scours the Internet for references to your personal information and online reputation across a large network of databases for exposure of your personal name and data, as well as enhanced, online reporting and email updates of any matches. The APP sends automated email alerts, 24/7 while enabling business to quickly resolve customer service issues, respond to media stories and safeguard their reputations.